About · EmanLabs · Eman Zahra — Dubai
About me

Hi, I'm Eman — the freelancer behind EmanLabs.

I help eCommerce brands grow with Shopify, SEO and digital marketing — and teach beginners how to build the same career, in their own language.

Based in
Dubai, UAE
Languages
English · Urdu
Working since
2021
Hire me on Upwork Chat on WhatsApp
“

I started EmanLabs because I wanted to do real, paid work from anywhere — and to prove that someone from a small town with the right skills can compete internationally.

Eman Zahra · Founder, EmanLabs
My story

How a curious IT graduate turned into a remote freelancer.

I graduated with a BS in Information Technology with a clear feeling: a degree alone wouldn't get me where I wanted to go. The careers I admired — global brands, remote work, real impact — needed practical, paid skills that nobody teaches in a classroom.

So I started learning. Google Digital Garage, HubSpot, Shopify Partner Academy, an advanced digital marketing program — one certification at a time. I took my first marketing role at Econex, leading organic sales and team training in the health & wellness space.

That was the moment freelancing stopped being a "maybe one day" idea. I'd seen how marketing actually moves a business — and I wanted to do it for brands all over the world, on my own terms.

Eman Zahra at work
BS · ITUniversity of Education
5 certificationsGoogle · HubSpot · Shopify
Why I freelance

Because where I work shouldn't decide what I'm worth.

The honest reason? Geography was holding back a lot of really capable people I knew. Talented friends doing average work because there were no opportunities locally. I didn't want that future.

Freelancing meant I could work with a fashion brand in New York in the morning and an eCommerce founder in London at night — without leaving Dubai. The internet doesn't care where you're from. Only what you can do.

That's the freedom I wanted, and that's the freedom I now teach others to build.

Eman Zahra working remotely
What drives me

My mission & vision.

Two simple ideas that shape everything I do — from a Klaviyo flow at 9am to a student question at midnight.

Mission

Help businesses grow and help students earn.

Two audiences, one mission. I help international brands save time and grow revenue with calm, dependable Shopify and marketing support. And I help Urdu/Hindi-speaking learners build the same skills — so they can earn online no matter where they're from.

Vision

A small studio with a global footprint.

EmanLabs isn't aiming to become a 50-person agency. The vision is the opposite — a small, sharp studio supporting a handful of international brands, plus an online academy that teaches thousands of beginners across South Asia and the Middle East to compete on the global stage.

The journey

From first lesson to working with international brands.

The actual path — every milestone, every project that taught me something useful.

2018 — 2022 Foundation

BS Information Technology

University of Education

Built the technical foundation — programming, web, databases — that makes picking up tools like Shopify and Klaviyo feel second nature.

2022 First role

Sales & Marketing

Econex · Health & wellness

My first marketing role. Led organic sales and customer engagement for health & wellness products, plus team training on retention and communication.

  • Ran organic sales activities and engagement campaigns
  • Conducted training sessions on sales growth and retention
2023 eCommerce

Social Media & eCommerce Executive

ONE32 Agency

The agency role that taught me eCommerce ops the hard way — multiple clients, multiple platforms, daily customer communication.

  • Managed Shopify, Amazon and Noon listings for eCommerce clients
  • Ran social platforms and online communities to grow engagement
  • Handled SEO improvements and customer chat on WhatsApp & Facebook
2024 Certifications

5 marketing certifications

Google · HubSpot · Shopify Partner Academy · WsCube · Skillshop

Doubled down on training while client work was running — the certifications a serious freelancer should be able to point to when international clients ask "why you?"

  • Google Digital Garage · Digital Marketing Foundations
  • HubSpot Academy · Influencer Marketing
  • Shopify Partner Academy · Product Fundamentals
  • Google Skillshop · eCommerce Marketing
  • WsCube Tech · Advanced Digital Marketing
2024 — 2025 International clients

Going international

Zohar Coucher (USA) · Turana Atash (UK / Dubai)

Moved to direct international clients. Took ownership of Meta Ads support for a USA-based fashion brand and started running email marketing for an international fashion label targeting global audiences.

  • Meta Ads campaign support for Zohar Coucher (USA)
  • Klaviyo email marketing for Turana Atash (Dubai · London · Global)
2026 — Now Current

EmanLabs · freelance + academy

Studio + Online Academy

Today, EmanLabs runs on two sides: done-for-you Shopify, SEO and marketing for international brands — and a growing online academy teaching beginners (in Urdu & Hindi) how to do the same thing.

  • Building Gilfvendo, a UAE-based eCommerce store
  • Managing LuxuryEdgeBags for Dubai & European audiences
  • 500+ students trained through the academy
Skills

What I'm actually good at.

Honest self-assessment, not inflated badges. The bars below reflect where I am with each skill today — and where I'm still pushing forward.

ShopifyKlaviyoMeta Ads Manager Amazon SellerNoonCanva Google AnalyticsWhatsApp BusinessMailchimp ChatGPTNotion
Shopify Store Management 92%
Product Listing & Optimization 95%
Social Media Marketing 90%
Klaviyo & Email Marketing 88%
Meta Ads Support 82%
SEO & eCommerce Optimization 78%
Canva & Content Creation 94%
Community & Customer Support 96%
Why work with me

Six reasons clients trust EmanLabs.

The honest, unglamorous things that make working together feel calm instead of chaotic.

01

You talk to me

No account managers, no handoffs. The person you message is the person doing the work — and that means faster decisions, clearer feedback, fewer things lost in translation.

02

Real client experience

I've worked with Zohar Coucher (USA), Turana Atash (Dubai/London), and managed multiple eCommerce clients at ONE32 Agency. Real brands, real outcomes.

03

Hire safely on Upwork

Most international clients prefer Upwork — secure payments, milestones, and platform protection. The contract structure makes it easy to start small and scale up.

04

Reachable in your time zone

Based in Dubai (GST), but I work flexible hours so I can match a USA morning standup or a London end-of-day handover. Replies in hours — not days.

05

Certified and still learning

Five completed certifications from Google, HubSpot, Shopify and more — and I keep adding. The web changes; I keep up so my clients don't have to.

06

I treat your store like mine

Building my own Shopify project (Gilfvendo) and brand (LuxuryEdgeBags) means I make decisions on your store the way I would on my own — careful, considered, growth-focused.

Beyond work

A few things outside the deck.

Because hiring a freelancer is also hiring a person.

📚

Always learning

New course or certification every quarter

☕

Early-morning person

Best emails come before 9 AM GST

✈️

Working worldwide

Clients in 4+ countries and counting

🎓

Quietly teaching

Helping 500+ students build careers

Let's work together

Now you know my story.
Tell me yours.

Whether you need a Shopify pro, a Klaviyo flow, or just an honest second opinion on your store — I'd love to hear what you're working on.

Hire me on Upwork Chat on WhatsApp
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